I had already decided that after I take advantage of the free chicken, I'm going to be boycotting McDonald's for a while because of the way that they're advertising it on billboards. A couple of days ago, yarbiedoll pointed out the new billboard with the tagline: "All day, every day. Even Sundays" (or something like that). OK, fine. I know that they're trying to compete with Chick-Fil-A with this chicken, but it's really rude to be so in-your-face about Chick-Fil-A's principled stance to refuse to do business on Sundays. I wouldn't have minded if they stopped at "All day, every day." But the "Even Sundays" just seems to be like they're trying to twist the knife. It's not nice, and I'm a bit offended. Now that I've tried the chicken, and am far from impressed, it's going to be a lot easier for me to hit up the Chick-Fil-A instead of the McDonald's for the foreseeable future.
I'm not alone in this. I just found a blog that said the same a couple of days ago:
So, anyway, the Southern Style Chicken Sandwich really wants to be a Chick-Fil-A sandwich, and I have not had it myself, but Mike said it was fine. The chicken, he said, is not good, and is the thing you must get right in order to do the Chick-Fil-A sandwich. This might be McDonald's best chicken sandwich, but it pales in comparison to the Real Thing, which is, of course, the Blessed Chick-Fil-A sandwich that we in this house know and love.
But that is not what really bothered Mike about the experience. What bothered him was the billboard that he saw later that day advertising the Southern Style Chicken Sandwich. The billboard that said something about how you could get this sandwich every day of the week, even Sundays. And to that, we say, "Booo!" I mean, yes, there have been times that we wanted to have delicious Chick-Fil-A sandwiches on Sunday. But not enough to go to McDonald's. Especially if that is how they are positioning themselves.